The making of

The “making of” is gradually becoming a more powerful way to communicate than the shiny, polished end product. Chase Jarvis did a great job producing the latest music video for Seattle-based band The Blakes, but even more interesting is the above “making of” video.

This beautifully styled mini documentary introduces the band, Chase and his staff, and a whole bunch of other people who made this project come together. You get to hear the stories behind the concept for the video and see a glimpse of what it takes to pull off a production like this. Everything is told from an engaging first person perspective.

There will always be a place for for the high-gloss end product, but it’s this behind-the-scenes stuff that really pulls you in. It just makes you want to invite Chase and The Blakes over to chat about their new album over a cup of coffee. And it certainly makes you want to watch the video again. In fact, that’s probably what I’m going to do right now.